Our fully optimized target groups are characterized by people who are in similar phases of life, have similar values and driving forces, and who thus consume similarly.
The basis for our clusters consists of socio-demographic data. This means that it is actual conditions that determine which cluster an individual belongs to. Subsequently, a significant number of individuals have answered several questions, which together provide a descriptive picture of the common values, driving forces, and consumption patterns that prevail within each target group. Your customer register is matched so that we find out which personality type or personality is dominant among your customers. The target groups are ready in advance and the analysis is about which personalities are most suitable for you to communicate with and how you best communicate with them.